I would certainly be smiling if I made an additional $7,000 every month off of an investment that cost me very little. People that invest in the stock market would love to invest just $500 to $1,000 and get $7,000 every month as a return on that tiny investment!
The reason I am writing this article is to call out to all of you auto repossession company owners that do not have a company website. I want to tell you that you are missing the train on something that will bring you business. Who in their right mind would not make a small investment that results in big money coming their way? You are in business, folks, and you need to come to terms with the fact that you are going to have to spend a little on advertising in order to build your business.
Let me be frank with you – many of you are spending a whole lot more on coffee over a year’s time than you would spend on a professional website. Many of you freely spend money on cable TV, satellite radio, cigarettes, chew, coffee, fast food and all sorts of things that are not building your business in any way, shape or form. There is not any return on investment, and yet you do not hold your wallet close to your chest when it comes to these expenditures. I am not against spending money on entertainment, but I am against doing so when you do not even think about having some sort of advertising budget for your company. I hate to hear a guy express to me that he can’t afford something that costs very little that would bring him more business. We all can afford to find the cash to bring more revenue into our businesses. We all spend money on the “feel goods” of life. News flash – an extra $7,000 a month is a big “feel good” for me!
Folks, I do not care if you you use the http://repoindustry.com/ custom website design department to build your site. I do not care one bit if you use someone else to build it. But, for your sake, I only care that you actually have a website! I am telling you that if you do not have a website, get a professional designer to build you one right away. Your business can’t wait any longer!
In the past few months, I have talked with hundreds of repo company owners that have told me the same figures over and over. That their website reels in as much as 20 or more orders every single month from lenders that find their website online. Many times, the order is a one-hit wonder, and they never do another repo from that lender again, but many have brought on a high-volume lender that found them through their internet presence. They advertise on all of the auto repossession company directories, have good content, and, in time, rise to the top of page 1 of Google. These owners have wreckers, offices, storage lots, repo insurance and all the “must haves”, but they also have an online presence. They have an advertising budget, market their companies, make sales calls and spend money to build something great.
Recently, I have also spoken to hundreds of repo business owners that are dying on the vine and crying the blues about not making a profit. These owners have wreckers, offices, storage lots, repo insurance and all the “must haves”, but they do not have a website or an online presence. They do not have an advertising budget, they don’t market their companies, do not make sales calls and refuse to spend some money to build something great.
What is the one big difference between the people I talk to? One group is like cigar boats flying over the waves of a smooth, blue ocean. The other is like boats that are taking on water, listing to one side and, slowly but surely, sinking. The good news for the second group is that I am sharing with you what I hear on a daily basis about what is building repo businesses. I am telling you that what I hear actually works. It is free advice and you can take action and get things turned around. If…..you are willing to learn from others.